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Bikini TV Channel / Internet pilot proposal: Bikini TV © 1995.
| Who: | Beautiful People |
| What: | Sponsors promoting their products via originally produced "bikini-rich" spots. Models will display their physical attributes wearing various swimwear while promoting sponsors' products. |
| *Goodwill Purpose/ Public Relations: Help fund education scholarships, grants, programs. | |
| When: | 24 hours per day, 7 days per week, 365 days per year |
| Where: | Various locations & backdrops |
| Why Bikini TV? | |
| The Need: | Advertisers need a vehicle to capture the attention of the ever-growing number of TV "channel surfers." |
| The Solution: | Bikini TV is designed to build community and hold attention because viewers will come back again and again. The format objective is to link the advertiser directly with the market by creating a perpetual outlet. Merge programming with the commercial - the ultimate in product placement. |
Suppliers of Broadcast Content
Sponsors will be responsible for producing original 30 second bikini-rich spots. The industry custom that currently exists with sponsors controlling production value.
Broadcast Format
Constant change, variety, and movement for optimizing market share capture & retention.
Bikini-rich spots produced in myriad genres utilizing artistic video, dynamic graphics & audio expression:
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Rotating Genres:
No more than 3 of the same type of genre broadcast back-to-back.
Global Focus & Undertone:
The geographical locations of sponsors or 30 second bikini-rich spots may be broadcast back-to-back for a location theme, roving internationally.
Bikini TV Hosts:
Voice-over only, like FM radio- Six bikini jockeys (BJs), 4 hour shifts
BIKINI TV 30 SECOND BIKINI-RICH SPOT EXAMPLES:
Assume PEPSI-COLA is the sponsor:
Exotic swimming pool with waterfall in back of a mansion. Beautiful blonde, tan and oiled, in a blue and white bikini. She is drinking a PEPSI-COLA® while floating on a PEPSI-COLA inflatable raft. The camera follows her attributes while she soaks the sun's energy and the PEPSI-COLA thirst quenching properties. Next, she is joined by two other bikini models (Hispanic, Black, Asian, Indian, etc.) garnering a PEPSI-COLA cooler, smiles, and their physical radiance. They begin to splash and have fun. -30-
Generation-X style: Use same Bikini TV spot, delete PEPSI-COLA product placement and substitute PEPSI-COLA credits at open & close of each bikini-rich spot.
| Annual Projection Scenario TV Network | |||
| Total Gross Revenue | $104,156,400 | ||
| Spot Revenue | |||
| Seconds per Spot | 30 | ||
| Gross Spots per Hour | 120 | ||
| Reserved Spots per Hour | 10 | ||
| Net Spots Per Hour | 110 | ||
| Net Daily Spots | 2,640 | ||
| Net Annual Spots | 963,600 | ||
| Average Spot Price | $99.00 | ||
| Month Spot Revenue | $7,949,700 | ||
| Total Spot Revenue | $95,396,400 | ||
| Subscription Revenue | |||
| Monthly Subscription Fee | $.069 | ||
| Monthly Subscriptions | 1,000,000 | ||
| Monthly Subscription Revenue | 690,000 | ||
| Total Subscription Revenue | $8,280,000 | ||
| Merchandising Revenue | |||
| Monthly Sales per Subscription | $0.040 | ||
| Monthly Sales Revenue | $40,000 | ||
| Total Merchandising Revenue | $480,000 | ||
| Total Gross Revenue | $104,156,400 | ||
| Total Costs | $52,078,200 | ||
| Cost per Dollar Grossed | $0.50 | ||
| Net Income Before Taxes | $52,078,200 | ||
| Taxes | $13,019,550 | ||
| Rate on Net | 25% | ||
| Net Income After Taxes | $39,058,650 | ||
| Charity for Education | 19,529,325 | ||
| Share of Profit for Education | 50% | ||
| Profit | 19,529,325 | ||
| Total Gross Revenue | Annual revenue depicted by this scenario | |
| Spot Revenue | First of three categories of revenue generated by Bikini TV | |
| 30 Seconds per Spot | Unit measurement of air-time sold to Bikini TV sponsors | |
| Gross Spots per Hour | Total amount of air-time | |
| Reserved Spots per Hour | Air-time retained by Bikini TV to self-promote/ merchandise | |
| Net Spots per Hour | Number of 30 sec. spots per hour available for sale | |
| Net Daily Spots | Number of 30 sec. spots per day available for sale | |
| Net Annual Spots | Number of 30 sec. spots per year available for sale | |
| Spot Price | Fee per 30 sec. spot | |
| Monthly Spot Revenue | Amount of monthly revenue from Spot Revenue | |
| Total Spot Revenue | Amount of annual revenue from Spot Revenue | |
| Subscription Revenue | Second of three categories of revenue generated by Bikini TV | |
| Monthly Subscription Fee | Monthly fee to receive Bikini TV broadcast | |
| Monthly Subscriptions | Number of households that pay to receive Bikini TV broadcast | |
| Monthly Subscription Revenue | Amount of monthly revenue from Subscription Revenue | |
| Total Subscription Revenue | Amount of annual revenue from Subscription Revenue | |
| Merchandising Revenue | Third of three categories of revenue generated by Bikini TV | |
| Monthly Sales per Subscription | Average amount of monthly revenue per Subscription | |
| Monthly Sales Revenue | Amount of monthly revenue from Merchandising Revenue | |
| Total Merchandising Revenue | Amount of annual revenue from Merchandising Revenue | |
| Total Gross Revenue | Annual revenue depicted by this scenario | |
| Total Costs | Total Costs incurred while generating Total Gross Revenue depicted by this scenario | |
| Cost per Dollar Grossed | Cost per dollar of Total Gross Revenue | |
| Net Income Before Taxes | Total Gross Revenue Less Total Costs | |
| Taxes | Tax liability on Net Income Before Taxes | |
| Rate on Net | Percentage of tax assessed on each dollar of Net Income Before Taxes | |
| Net Income After Taxes | Total Gross Revenue less Total Costs and Taxes | |
| Charity for Education | Share of profit dedicated to fund education | |
| Share of Profit for Education | Percentage share on each dollar of Net Income After Taxes | |
| Profit | Total Gross Revenue after Total Costs, Taxes and Charity for Education | |
Copyright 1996-2002 Bikini TV®
staff@bikinitv.com